Amorim's Critical Mistake? Taking On The Executives and the Unassailable Executive Tier

Tbecame clear he could survive defeat by Grimsby. He weathered a decisive continental showpiece against a particularly poor Tottenham teams for many years. He withstood home defeats against domestic rivals, finishing 15th, the tactical inflexibility, squandering some of the club’s best academy products, a poor winning percentage, labeling his team the poorest the club has ever seen. Yet, there existed one adversary against whom the Portuguese coach would not be allowed to tango. If you challenge the sporting director, and you best not miss.

Unfortunately, similar to numerous top-flight defender in Blackburn’s championship 1994-95 season, Amorim took on Jason Wilcox and appears to have missed. The most casual observer will notice the paradoxical situation: a manager who frequently berated his squad for failing in one-on-one duels succumbing when confronted by the white heat and animal charisma of a England's top division's most feared football executives.

And frankly, this entire bruising episode appears to portray Jason Wilcox in a different perspective. It may have been tempting, given his nine months in a similar role at Southampton, to view Jason Wilcox as little more than a functionary within the club's structure: an individual whose appointment was due as much to his friendship with his former boss Omar Berrada as any demonstrable skill. How wrong everyone was. In brilliantly outmanoeuvring United’s feted head coach, just as he bested the hapless Dan Ashworth earlier, he has proved himself to be among the sport’s strategic masterminds: a strategic mind of which the club's mid-table rivals are now rightly wary.

A Strategic Conflict Regarding System and Philosophy

To illustrate, it was Jason Wilcox who being involved in the hierarchy that hired the rigid 3-4-3 advocate the coach originally, was instrumental in attempting to convince Amorim to ditch his beloved formation. Unsurprisingly, these pleas faced pushback. However, such directives carry more weight when issued by a man with the unimpeachable football pedigree of Jason Wilcox, a veteran of international appearances and a role in a championship team from 31 years ago.

Perhaps in time he might agree to explain his reasoning to the rest of us. Maybe one day questions may arise regarding why the coach is walking away with full compensation, with no compensation reduction clause in place. But Jason Wilcox speaks rarely in public, and with very good reason. The true intellectuals of this sport – individuals such as him – simply operate at a level exceeding our mundane comprehension. If he ever did speak, probably we would perceive is a series of high-frequency signals and four-dimensional whirring. Desiring an explanation is not the same as being ready to receive.

The INEOS chief reportedly suggested using the winger in a defensive role.
Sir Jim Ratcliffe has allegedly proposed playing Bryan Mbeumo at right wing-back. Image: Getty Images

An Supreme Authority In Command

Naturally, in training our focus on the sporting director we are obscuring the real power behind the club's current leadership. Jason Wilcox is, in reality, simply carrying out the commands of his superior the billionaire owner, who privately has made very clear his preference for a back four. According to reports, Ratcliffe has also proposed deploying the forward in a wing-back role. Ratcliffe is keen for the club to adopt data science and analytics. Per reports, in an executive meeting early in his minority ownership, he announced that United’s style to football “shall be decided by this group”.

Ultimately, Sir Jim is a specialist in these intricate footballing stuff, drawing from his background in petrochemicals and sailing. Above all he is incredibly rich, and as we all know, the rich are the best of us: more insightful, more wise, strategically brilliant, fundamentally better. Whom else could one trust to manage an enlightened programme of cost-cutting, the construction of a new stadium that appears similar to an abstract design, the signing of a new striker?

The New Soccer Order: Executives Above Coaches

This is a trend that is becoming prevalent in top-tier football. For decades, teams mistakenly entrusted major sporting choices to subordinate staff such as coaches, scouts – even footballers. Maybe previously possible for a young, innovative manager with ideas and drive to go into an organization and implement their plan supported to fruition. But how many businesses have such individuals established? How many mass redundancies have they managed? Far preferable to invest the real power where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping LinkedIn profiles. It is wiser to determine the strategy by the directors and hire someone who can tailor their offering to suit. If coaches were formerly chefs, they have become more like Deliveroo drivers: not creating the product, yet finally accountable if it arrives poorly or leaks out of the box.

Nowadays, a coach's role is increasingly not about crafting the philosophy and more about marketing it: the front-facing representative of the operation, the public face of an organisation they have minimal power to change. Enzo Maresca leads a team of very young players into Europe and wins domestic cups, and essentially gets sacked for talking. A manager at Celtic finds his standing damaged while those individuals who appointed him live to blunder another day.

A Modern Corporate Game: Responsibility Only for the Few

And possibly on some microcosmic level this represents corporate governance in action: the elevation of a gilded overclass who can never be wrong, whose choices remain untouchable, whose mistakes can always be resolved by sacking without justification. Appoint the 3-4-3 coach only to fire him for using excessively that system. Hire the process guy and later bin them for requiring too long. And above all show gratitude; for your modest season ticket price rises, for the latest player acquisitions, for the fact that the grownups – however well qualified – are in charge.

Breanna Fox
Breanna Fox

Emma Fielding is the lead content writer at WestDesk, specializing in UX and digital product strategy.